Last week, Tata Motors set 360 records of various sorts at a closed 4.2 km long NCAT high speed test track in Ahmednagar. The only Indian car brand to do so in a short span of 18 days. One might wonder what drove them to achieve such a feat. Well, we have a couple of theories for you;
- Since Tata motors entered the passenger car segment, they have kinda struggled to get a strong foot hold in the market. Their launch of Manza was a step towards changing the customer mindset and offer premium / refined products at great value. However, their latest set of products, the Zest sedan, Bolt hatchback and the newly launched Tiago are much more refined and are helping the brand change its legacy as a mass carrier.
- Tata Motors have essentially been stuck in the value segment and a few of their product positioning strategies have backfired (Ex: Nano, a brilliant product but was poorly positioned as the cheapest car or most of the company’s adds position their brands as VFM)
Now, with the JLR acquisition fully integrated into the Tata fold, the Indian conglomerate is keen to bring some of Jaguar Land Rover’s best practices and design aesthetics to its Indian product portfolio. The Tiago and the soon to be launched Hexa have greatly benefited from the new design language. The company is also making a conscious effort to correct its shortcomings and bring out world class products that are completely Made in India.
This marathon event with four stock production cars running constantly for 18 days in a #GearedForGreat Challenge achieved multiple record-breaking distances culminating at 50,000 km each with an average speed of around 120 kmph. A team of 60 drivers took turns to keep the cars running with regular stopovers for quick service, oil and tyre changes.
All four cars cars started their endurance run on the 14th of March breaking all existing records for 24 hours with the Tata Bolt storming through to a new Indian mark of 3161 km at an average speed of 131.7km/h. From here on it was all about setting new benchmarks on the tough 4.2 km high-speed circuit with all four corners featuring steeply banked curves of varying degrees. Despite the extreme stress, the new engines – The Revotron 1.2T, the Revotron 1.2L and the Revotorq 1.05L held up magnificently over the entire record distance without any deterioration in performance.
An individual normally covers a distance of 50,000 km, in 3-4 years under normal driving conditions in India and it is almost impossible for an average consumer to consistently achieve average speeds beyond 130km/h for a serious length of time. All these cars have proved that the new generation of Tata products are not only aesthetically pleasing but seriously durable.
This grid below shows the time taken by each of the cars to achieve the 50,000 kms milestone. Kudos to Tata for this massive feat. #GearedForGreat
|Zest||408hrs 50min 26.688sec|
|Tiago||414hrs 59min 20.995sec|
|Bolt||429hrs 53min 29.400sec|
|Tiago||418hrs 51min 26.801sec|