A lot of you might have already heard about Tesla (Wiki link about Tesla) and the way it is revolutionizing the automotive sector, energy storage and space exploration. I personally believe that Elon Musk, its founder, will be regarded as the most revolutionary person of the 21st century.
Coming back to what we like most – cars, Tesla has already shown the world that electric cars need not be slow and run out of charge within 80 kms. All their models, the Roadster, Model X and Model S have gained widespread appreciation and disbelief from first time users. While these models are out of reach for the common man (even in the US), the company recently opened booking for its first mass production vehicle the Model 3 which is slated to be priced at $35,000.
Model 3 slated to launch in 2017 has already broken all expectations with over 3.25 lakh bookings of $1000 each. The total sales projection exceeds $14 billion which no other car manufactures has ever received. People stood in queue overnite outside Tesla showrooms to be the first to book this model (another first after the iPhone phenomenon). A few prominent figures in India have also gone ahead and booked their Model 3. You can be part of the action too by visiting this page. Do note that, Tesla is not sold in India but is expect to enter in 2017.
Why the fuss? Model 3 is a four door sedan which can seat 5 people, has storage both in the front and back (no engine remember), looks gorgeous, drives for about 346kms per charge and can do 0 to 100 km/h in less than six seconds and doesn’t burn any gas. What more do you want??
Watch the official unveiling of the Tesla Model 3 by founder Elon Musk
What really worked for Tesla?
Elon is this genius who has spent enough time and effort to develop state of the art lithium ion batteries that are compact yet, capable of managing tasks well beyond our comprehension. All this while keeping costs under check. The massive GigaFactory which is just up and running will help leverage economies of scale and drive costs further down. One of the reason Tesla was able to achieve the $35,000 price tag for Model 3.
All eyes are now towards the 2017 launch and other surprises that Tesla might throw at us in the months to come.